This video presents basic theoretical concepts of the Balance Scorecard strategy, brought up by professors Robert Kaplan and David Norton.
To discuss the basic applications of this concept, Prof. Ricardo Britto, Doctor in Business Administration by USP and dean of IBS Americas, analyses the Uber cases study of 2019. The company had a $6 billion loss in the first semester of 2019, and had a low record growth. Despite these negative results, their stocks gained value and investor are optimistic about prospects.
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