The secret behind Coca-Cola
Coca-Cola is the biggest non-technology company in the world. originally only selling 7 servings a day, the company has grown slightly at an estimated rate of more than 1.9 billion servings a day.
The Coca Cola Company is the world’s largest beverage company selling more than 500 brands of soft drink to customers in over 200 countries. Every single day the world consumes more that 1.9 billion servings of their drinks including brands like Coca Cola (including Diet and Zero) as well as Fanta, Sprite, Dasani, Powerade, Schweppes, Minute Maid and others.
Of course, this also means that it generates mountains of data – from production and distribution to sales and customer feedback, the company relies of a solid data-driven strategy to inform business decisions at a strategic level.
In fact, Coca Cola was one of the first globally-recognized brands outside of the IT market to speak about Big Data,
Coca-Cola achieves 6 percent additional revenue with 15 percent fewer restocking trips by identifying the right product and placement using intelligent vending machines.
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