In “Competing Against Luck,” disruptor and Harvard Business School professor Clayton Christensen shares his theory for breakthrough innovation: the jobs to be done theory. In the book, he and co-authors Karen Dillon, Taddy Hall and David S. Duncan share case studies and real world examples that provide entrepreneurs and business owners with the tools they need to become more innovative—and profitable. In illustrating the jobs to be done theory, the authors pose a thought-provoking question throughout the book: “What job did you hire that product to do?”
In this exclusive StartupNation Originals video series, we sat down with the authors to learn more about the jobs to be done theory, disruptive innovation and more.
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